Going Digital

17 08 2016

The camp was lucky to have the expertise of Stephen Ryan, Head of Marketing for Corks Red FM to give them an overview of marketing and how important it is for business success.

Most aspects of the business depend on successful marketing.  Marketing is the process by which a product or service is introduced and promoted to potential customers and a number of examples were given to show this. Without marketing, the business may offer the best products or services in the industry, but potential customers would not know about it. Without marketing, sales may crash and companies may have to close.

Stephen has worked in marketing for a number of years and has great insight in to how that environment has evolved in recent years. The fact that today’s digital environment is now making it easier to sell to a global audience, it is more important than ever to have a presence online and communicate the business the brand through this digital environment.