All the hard work paid off!!

19 08 2016

The lead up to lunch break involved cleverly prepared videos, artistic sketching and dedicated groups working in to their break to perfect their final presentations for their business idea.  Each of the five groups went to present in front of a panel of judges to get some valuable feedback on their business ideas.  The judging panel was made up of Brian Mcgrath, Head of the school of Business in CIT, Gerard O Donovan, Head of Faculty of Business and Humanities in CIT, Dr Noel Murray, Lecturer Marketing & International Business and Claire O Regan, Branch Manager of the Bank of Ireland CIT Branch.

Once the business pitches were over the participants received their certificates for successfully completing the enterprise camp for the week.  Dr Brendan Murphy, President of CIT congratulated the participants on their ideas and presented the certificates.



Show me the Money!

18 08 2016

Jennifer from the on campus bank and camp sponsor, Bank of Ireland, came to deliver a session on how to finance a business start up.  Speaking to the groups about the different options available and tips on how to be money savvy offered a good grounding in the best approach to take when they are ready to progress their ideas.

The session finished with some one on one advice for each of the groups to incorporate in to their business plans.

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Going Digital

17 08 2016

The camp was lucky to have the expertise of Stephen Ryan, Head of Marketing for Corks Red FM to give them an overview of marketing and how important it is for business success.

Most aspects of the business depend on successful marketing.  Marketing is the process by which a product or service is introduced and promoted to potential customers and a number of examples were given to show this. Without marketing, the business may offer the best products or services in the industry, but potential customers would not know about it. Without marketing, sales may crash and companies may have to close.

Stephen has worked in marketing for a number of years and has great insight in to how that environment has evolved in recent years. The fact that today’s digital environment is now making it easier to sell to a global audience, it is more important than ever to have a presence online and communicate the business the brand through this digital environment.


There’s no ‘I’ in Team!

16 08 2016

Jim Barry from the Barry Group came to visit the camp today to tell them the story of his business and the history going back to 1955 when the business was founded by Jim’s father.  Now the company has grown and employs over 230 people in the Mallow headquarters.

Jim spoke to groups about his strong belief that his team are just as important as the customers. The focus on effective leadership, team building and effective communication ion the company has led to a recent ‘Great Place to Work’ award, along with awards for leadership and best manged company.

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Lists and lists of Ideas

16 08 2016

An inspiring idea generation session encouraged the groups to get thinking early on day 2 about what they would like to see in the market or what is already available but could be done better! It didn’t take long for the ideas to flow and by lunch break multiple pages were full of clever ideas.  Much diplomatic debating amongst the teams have resulted in their top ideas being chosen so they research their potential over the next few days.

It will be exciting to see the business ideas develop over the week and see them presented on the final day.

Tip Tap Tap

15 08 2016

The group finished the first day with a visit to the Nimbus research centre to Tip Tap Tap, a Cork based ed-tech company, showcasing their innovative interactive desk enhancing the way pupils learn.  The students learned how the company was formed, how the idea for the interactive desk came about and the many benefits for this technology in today’s education environment.  The interesting exhibition of the new start up finished with a demo of the product and how it will look to the end user in the classroom.

Creative and Chaotic Teamwork Challenge

15 08 2016

The group were taken on a long tour to check out the Rubicon centre, meeting a number of the busy entrepreneurs on the way, and the facilities on the CIT campus. Once the groups made their way back they were given some supplies, including one marshmallow and challenged to make a tall spaghetti tower!! A giant countdown clock looming over them helped to create a bit of last minute panic.