Getting down to Work!

21 08 2014

After a session on getting to know their market and learning about the different methods of market research, the groups started analysing the markets for their own ideas. Learning about their competition,  their unique selling points and a pricing strategy allows the team to understand where to position themselves in the market to maximise their chances of success.

With a bit of insight in to importance of developing an on-line presence for the business, the groups thought about how they would communicate on-line and the best way to promote on these channels to appeal to their target market.

With all of the work that has been completed, all that’s left tomorrow is adding the final touches and practice, practice, practice before their final pitch.

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